Renting a ranked website, explained
You have probably heard the phrase rank and rent and wondered what you actually get. Here is the plain version: who ranks the site, who keeps the leads, and how the calls reach your phone.
Rank and rent means we rank a website for a service in a town, then rent it to one local business who keeps every lead it produces. You get a proven, ranking site without building it or waiting months for it to climb.
What rank and rent actually is
We build a website for one trade in one Maine town. Junk hauling in Bangor. Tree removal in the Kennebec area. Then we do the work to get it ranking on Google for the searches local people actually type. Once it is at the top and the calls are coming in, we rent it to one business that does that work in that area. You pay a flat monthly rate and every lead the site produces is yours. We keep ranking it. You keep answering the phone and doing the jobs.
The site stays ours. The leads are yours. That is the whole arrangement, and it is month to month, so you are never locked in.
Why it beats building your own site from scratch
You could hire someone to build you a site and run SEO on it. Plenty of contractors have. The problem is time. A brand new site is invisible. It can take six months or a year of steady SEO before it shows up on page one, and you pay for all of it while you wait, with no leads to show. If the SEO is not great, it never gets there at all.
A rental skips that wait. The site already ranks. People are already finding it and calling. When you rent it, we point the number at your phone and you start getting those calls right away. You are paying for a result that already exists, not a promise that it might happen later.
What you get and what you keep
When you rent one of our sites, here is what is yours for as long as you rent it.
- Every lead the site produces, with no per-lead fee and no cap during busy season
- A local tracking number that rings your existing phone, with every call recorded
- A plain monthly report that lists every call and form so you can see what you got
- Ongoing SEO to keep the site ranking, done by us at a lower rate than agency SEO on a site we do not run
- Exclusivity in your market, so the leads are never shared with another business
What you do not get is ownership of the site itself. You are renting the spot at the top of Google, not buying the building. If owning the site matters to you, we also do custom builds you own outright, but that is a different project.
How the forwarding number works
This is the part people ask about most, so here is the truth of it. The phone number on the site is a number we own. It is local to your area. When you sign, we point it at your existing phone. A customer calls the number, it rings your phone like any other call, you answer and book the job. Nothing gets installed. There is no app and no porting of your real number. The forwarding number simply rings through to you.
Because the call runs through our number first, it gets recorded and logged before it reaches you. That is how you get a monthly report with every call in it, and how you can listen back to any of them. If you ever stop renting, the number stops pointing at your phone. Your own number was never touched.
One business per market
Each site goes to one business and one business only. We do not rent the same site to two competitors, and we do not sell its leads to a national app on the side. When you rent the Bangor junk hauling site, you are the only hauler getting those calls. That exclusivity is the reason a rented site closes better than a shared lead service like Angi or HomeAdvisor, where four crews chase the same caller. You are never racing anyone for the call.
Rental or pay-per-lead, and switching between them
Renting the whole site is one of two ways to work with us. The other is pay-per-lead, where you skip the flat rate and pay a set price each time a real lead comes in. Renting is the better deal once the calls are steady, because you keep every lead including the busy-season spikes for one predictable number. Pay-per-lead is the lower-risk way to start, since you only pay when a lead actually arrives.
You can move between the two whenever it suits you. Slow winter, switch to pay-per-lead and only pay for what comes in. Busy summer, switch to the flat rental and keep every call. It is one email, month to month, no contract and no penalty either way. See how the numbers line up on the pricing page.
Common questions
Do I own the website?
No. With a rental you rent the site and you keep every lead it sends. We own the site and keep it ranking. If you want a site you own outright we also build custom sites, but that is a separate project with a build cost and no exclusivity guarantee. The rental is for businesses that want the leads without owning or maintaining anything.
What happens if I stop renting?
It stays month to month, so you can stop at the end of any month. When you do, the tracking number stops pointing at your phone and we are free to rent the site to another business in your market. You keep every lead and every recording from the time you rented. There is no penalty and no porting, because the number was always ours.
How fast do leads start coming in?
Faster than building from scratch, because the site already ranks. A new site can take months to climb. A rental is already on page one for its terms, so once we point the number at your phone you start getting the calls it was already producing. How busy it is depends on the trade and the town.
Can I switch to pay-per-lead instead?
Yes. If a flat monthly rate is more than you want during a slow stretch, switch to paying per lead and only pay when a real one comes in. When you get busy again, switch back to the flat rental and keep the spikes. It is one email either way, month to month, no penalty.
Do you also do the SEO while I rent?
Yes. We keep ranking the site the whole time you rent it, at a lower rate than an agency would charge to do SEO on a site you own and we do not run. Keeping the site at the top is our job, not yours.
Related guides
Pay-per-lead, explained
How paying per lead works, what counts as billable, and how to never pay for junk.
GuideExclusive vs shared leads
The math on why one exclusive lead beats the same lead sold five times.
GuideWhat a lead is worth
How to value a lead by job size and close rate, with examples by trade.
See which ranked sites are open in your area
Tell us your trade and your market. We will tell you what is available and what it costs, with no pressure and no contract.
- You only pay for real leads
- One business per market
- Month to month, cancel anytime